Wisdom School System, Barnala, had a social media page but no real ad strategy behind it. Here's how targeted Meta ads replaced boosted posts and turned into 65 actual admissions.
Wisdom School System had a low social media presence and was posting without any real ad strategy behind it: boosting individual posts here and there rather than running a structured, targeted campaign.
Instead of boosting posts, we built a proper creative library and ran it as targeted Meta ads aimed directly at admissions, mixing straightforward offer graphics (seats left, facilities, how to enroll) with a values-led brand video built around the director's own words on what the school stands for.
The campaign ran for about a month, driving parents straight into a messaging conversation rather than just a like or a click.
84 parents started a messaging conversation directly from the ads, at Rs 135.11 per conversation, for a total spend of Rs 11,349.29, and 65 of those conversations turned into actual admissions.
“An education that disconnects a child from their faith is not progress — it's loss in disguise.”
Mr. Muzaffar Hussain, Director — Wisdom School System
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